As always, whenever a company or a service provider notices a decline in the
demand of its services, they usually go back to the drawing board and come up with new powerful strategies for survival. Uber, a taxi company has resolved to hire the former Obama’s chief campaigner David Plouffe to rejuvenate their services. David’s main objectives will be to spearhead the company’s political activities, communication, branding needs and global policy. He was chosen because the taxi business involves lot of political contribution and influence which are his strongholds.
According to the blog written by Travis Kalanick, the controversy in the taxi industry needs someone who has a bit of political influence to challenge local regulations for the benefit of the business. This is evident from the success of Big Taxi Cartel which has always been using political influences in order to pin down other companies down in terms of competition, number of consumers as well as restricting drivers from joining other companies.
Amidst of his appointment, speculations went round that David Plouffe was heading back to the white house to act as the chief of staff. This caught the ear of everyone making his popularity level rise a bit. Despite the speculation, David was hired by Uber to reinforce the company’s strength in the market. As if this is not enough, the company has gone ahead to hire one of the top most executives who previously worked with Newyork Taxi and Limousine commission.
According to the New York Times, Plouffe was quoted saying that the company is on a mission to revolutionize the taxi industry. The company’s main focus includes:
· Providing safer transport to consumers
· Provision of jobs
· Restricting and doing away with reckless driving
Even though Plouffe whose official duty begins in September was appointed, the company kept tracks of other top political strategists such as Jay Carney who was the white house press secretary as well as Howard Wolfson who was the chief strategist for Hilary Clinton’s campaign back in 2008.